Recruitment is typically a pain point for companies. You want to hire a lot of people, perfectly qualified and within your budget, AND as quickly as possible. This is big task for your recruitment team, and likely hiring outside recruiters becomes necessary to speed up the process. While time and resources are often put into marketing a company’s product or services, the same attention is often not put to marketing employment brand. There are many reasons you should focus on your brand:

1. JOB SEEKERS ARE EDUCATED CONSUMERS: Social media and the internet in general has made it very easy for a job seeker to get insights into life at your company. If people are searching Yelp for a lunch choice, they will certainly check Glassdoor to help decide if they want to be in your office on a daily basis.
2. OPPORTUNITY OVERLOAD: On a daily basis, a job seeker (and even those NOT looking for a job currently) will be contacted by a recruiter about a potential opportunity. Their Linkedin feed is going to feature job listings. There are countless job websites with even more job opportunities. What is differentiating your company from your competitors or other similar opportunities? If it isn’t apparent immediately online, you will already lose potential candidates.
3. INCREASE PROBABILITY: The logic here is simple. The more people that can see your opportunity, the more candidates you can attract. The more this is promoted on all your channels, the more likely it is to be found by a potential applicant.
4. CONTROLING YOUR OWN BRAND: Good or bad, your employees are writing about their work experiences online. They will tweet about work, post that office picture on Instagram, or share their experience with their Facebook friends. While you can’t control what others will post, focusing on your employment brand means you can display what you feel truly embodies your culture and work-life.
5. FASTER RECRUITING: Once you create an online employment brand that is attractive to potential candidates, you are going to have an easier and quicker time recruiting. This saves time and resources from your recruitment team and hiring managers. Overall, it’s a win for everyone.

For more information on StrategyNYC’s Employment Brand consulting, please contact info@strategynyc.com

1.     Get started on your resume: Check out StrategyNYC’s blog RESUME TIPS TO GET YOU HIRED on resume tips.  Always make sure you keep notes on projects you are involved in, and your accomplishments, sometimes it’s easy to forget as you are busy working! Make sure to add these to your resume.  Periodically updating your resume, even if you aren’t looking for work isn’t a bad idea either.

2.     Research: Job searching can be overwhelming because there are SOO many options.  Make it easier for yourself by narrowing down your search.  Figure out the type of company that will be perfect for you: industry, company size, ect.  This will define your search and find the right opportunity for you.

3.     Networking: It’s always helpful to know someone.  Attend industry events, where you can likely meet someone who may be hiring on their team.  Or reach out to that friend who may be able to connect you. Don’t know anyone working for your dream company? No problem! Find them! Just go on Linkedin and message then, chances are, the company has some kind of referral bonus, so they will be more than happy to help you. They get paid, you get a job, win-win for everyone.

4.     Find a Recruitment Agency:  Even if you are completely qualified, it is easy to get lost in a sea of applicants. Find a recruitment agency because they are directly in talks with the hiring managers and recruitment team.  Plus, they are going to work to sell YOU to the company.  It’s always free to use a recruiter, so why not have someone working to help you with your search.

5.     Perfect your Pitch: On an interview, don’t get into an hour long monologue about your job history.  Have a quick pitch to summarize your experience and value you can bring to the company, and they can ask for more details where they would like.

6.     Clean up your Social Media: If you are in the final stages of a selection process, chances are the hiring manager is going to Google you.  I’ve personally seen candidates get rejected because of an inappropriate Facebook or Twitter picture.  Take down anything that may not reflect well, or potentially be considered to anyone.  Keep your profile settings as private as possible.

7.     Dress for Success: Have your interview attire perfected.  This is true for everyone, not just the ladies.  Overdressing is always better than under-dressing, and for an interview it’s always better to keep attire on the simple side.  Even if you are interviewing for a ‘fun and casual’ start up- jeans are probably not what you want to wear.

8.     Follow Up:  Always make sure to follow back up with the team after speaking to them, even if they forget to reach out.  Also, in the event that you are turned down, still check in periodically, because many times the candidate they picked may not have worked out in their first few weeks or could have even fallen through in the offer stage.

If you are looking to find a new job, one inevitable part of the process is writing your resume. While resumes never tell anyone’s full story, it’s still a part of any application process. I’ve had to review countless resumes in my role, and I wanted to share some helpful insights to writing a fabulous resume.

• Start Writing! I have so many friends who complain about their jobs, but would still choose misery over writing a resume. Have confidence in yourself and know you can do it! Set some time aside on the weekend, or after work and go for it. In the right mindset, it’s not as daunting of a task as it may seem.
• What is your value proposition? No matter what type of job you are applying for, make sure your first paragraph immediately states what your value proposition is. What value will you bring to a company? Make it clear in a few sentence who you are, and why you should be hired. This is the first item a recruiter or hiring manager will read. Tip Do not start your resume with your college information. Big mistake, it’s not an interesting way to start your resume.
• Out with the Old–  Take out old or irrelevant information from your resume. No need to keep your mall jobs, clubs from college, or your GPA there. Save that in your memory where it belongs. Instead, focus on your most current and professional experience.
• Stay Data Driven – One thing nobody can ever argue with is data. Add as much quantifiable data as possible. Showing your value in numbers is key.
• Accomplishments vs. Tasks – Don’t make your resume a list of tasks you completed on a daily basis. Yawn! Instead, focus on what these tasks accomplished.
• Keep it Short – A resume over a page is unnecessary. Recruiters get a MILLION resumes, and hiring managers don’t read (sorry.. they don’t). Keep it to a page, and make sure your most relevant info is on top.
• Make it Pretty – You would put a good picture of yourself on a dating profile, right? This is your first impression, make a visually stunning resume. Bother your graphic designer friend to help you, or google templates, its easy.
• Keep it Social- Add your social profiles on your resume, especially LinkedIn, so the hiring manager or recruiter can add you. On that note, make sure your LinkedIn is updated and add your LinkedIn hyperlink on your resume. This can help recruiters find you for an awesome opportunity you may have missed.

 
Good Luck! And feel free to reach out to StrategyNYC for recruitment solutions for both employers and job seekers at 646-580-6454 or email us at info@strategynyc.com

If you own or manage a website, the chances are high that you have a looming task list of incomplete items that you have been putting to the side. Your task list may be kept on a Google Doc, Word Doc, or in your head. For one reason or another you have not addressed the list or issues that may have arisen on your website.

When speaking to prospective clients we hear things like “my developer has fallen off the face of the earth” or “I already paid my developer and now they don’t want to be bothered with my small projects.” We understand your frustration and prior to forming StrategyNYC we have also felt your pain with lists of developers that have also “disappeared”.

At StrategyNYC we like to take on new or existing projects. We are glad to dive into your existing website development and either fix pending issues you may be having or help add new content to your website. We specialize in WordPress, Joomla, Magento, PHP, All CMS Systems, Custom PHP, HTML 5, and more.

We can boast that if you decide to partner with StrategyNYC on a web development project, we will not be disappearing. We act quite the opposite. We proactively engage with you and give you continuous updates. You will always be able to reach your dedicated account manager by email or phone. We provide excellent work and follow-through.

Please feel free to contact us to discuss any projects you may have. Remember, fixing your website and adding content is great for SEO. Checking off your task list will not only put your website in a better place, your web traffic and sales will increase as well.

Contact us today to discuss your project: 646-580-6454
 

Many clients come to us with frustrations from using an intern or asking another employee to manage social media on top of their current roles. No matter how good the intention, we see that the main reason social media is not driving results for businesses is simply lack of time or effort put into it. We understand as small/medium business owners you do not have the time to spend hours per day pushing out content and interacting with potential clients.

At StrategyNYC we offer a full range of social media community management services. Unlike many other Digital Agencies, we do not simply craft an editorial calendar for you and hope for the best. We create and push content out all day to keep your brand online and your customers engaged. We also work with you to find your exact target audience and engage with these potential customers. It is our goal to significantly increase your website traffic through social media while building your online audience. We are dedicated to satisfying our clients and can boast many success stories regarding sales and referral traffic through Twitter.

We’d love to hear about your marketing goals. Contact Us via email at info@strategynyc.com or give us a call: 646-580-6454.